By: Brian Baran
It’s no secret that Facebook is dominating the land of social media. Facebook has almost 2 BILLION active monthly users as of April 2017 making it the largest social network, followed by WhatsAPP and Youtube (I was surprised by Youtube).
Almost every business can find value and opportunities to win in the Facebook Network. Let’s take a look at just a few of them.
1. That’s where the people are
Worldwide, there were over 1.94 billion monthly active Facebook users in March 2017 (Facebook MAUs) which is an 18 percent increase year over year. Let’s go more micro, in & around my city Washington D.C. there are more than 6 million people. According to the Pew Research Center study, 79% of internet users (68% of all adults) use Facebook. So there are roughly more than 4 million people in the D.C. area actively on Facebook each month.
What better place to show off your skills and knowledge than the biggest social network out there??!
2. Facebook groups are becoming more & more popular for businesses.
While LinkedIn is still the leader in social networking for business, Facebook groups are gaining momentum. Groups are most useful for networking and providing targeted value to people & businesses within your expert area.
Best practice for Facebook groups is to join groups of your peers to learn and ask for help from others & join groups that discuss topics that you can provide value to as an expert. By staying active in groups your business will gain attention from very warm leads, at no cost!
3. Facebook ads
Facebook ads are a value compared to other forms of advertising such as print and traditional media. Businesses can drive traffic directly to their website or apply another call to action strategy.
Targeting is on point. The Facebook ad network can target any number of specific demographics to get your content directly to your target market who’ll benefit most. Additionally, you are able to exclude certain audiences (Ex: current customers or countries you don’t do business with).
Everything is Trackable with Facebook Insights where you are able to understand how people are interacting with your page and ads.
Facebook Insights also allows you to see and understand the demographics of the people who have liked, shared or commented on your page. This information allows a brand to split test different ad copy and tightly target.
⇧ you know because cute dogs…….
These were just a few reasons why your business can find success from Facebook. If you need more information or would like to discuss social media marketing please contact us.